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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

23/08/2017
Rugby On The Verge Of Technology Gold Rush

Rugby On The Verge Of Technology Gold Rush

With close to 20 million people expected to watch the Rugby World Cup final later this year, rugby is beginning to attract a global appeal few may have thought possible back in 1987 at the first world cup in New Zealand. Add into the mix that Rugby 7s is now an Olympic sport with the subsequent mass investment and funding fro ...

14/09/2015
Numbers Never Lie…

Numbers Never Lie…

Rugby is constantly evolving and teams are always looking for a way to improve. One of those ways has been with the advent of technology in modern rugby, we have seen an explosion in Statistics, Analytics and Performance Measurement at the domestic level. Teams are embracing the fact that Statistics can help them assess their ow ...

15/03/2017
Making Sense & Applying Data In Rugby

Making Sense & Applying Data In Rugby

Data has become increasingly prevalent in rugby, with new technology exploding into the game over the past few seasons. Tech innovation has provided the ability to record more data presenting incredible opportunities for statistical analysis, game strategy and player monitoring, in particular with regard to training loads and ...

15/03/2017
Maximising Athletic Ability Through Analysis

Maximising Athletic Ability Through Analysis

Previously I spoke about how numbers can lie. This article received a great response and a lot of questions about how to go about choosing the metrics and then recording them. When starting to think about your teams performance analysis, there are a number of factors to consider. What type of metrics are most beneficial to yo ...

05/06/2017