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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

25/10/2017
How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience. [Investment in broadcasting ...

25/10/2017
How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

25/10/2017
Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

23/08/2017
Rugby On The Verge Of Technology Gold Rush

Rugby On The Verge Of Technology Gold Rush

With close to 20 million people expected to watch the Rugby World Cup final later this year, rugby is beginning to attract a global appeal few may have thought possible back in 1987 at the first world cup in New Zealand. Add into the mix that Rugby 7s is now an Olympic sport with the subsequent mass investment and funding fro ...

14/09/2015
Numbers Never Lie…

Numbers Never Lie…

Rugby is constantly evolving and teams are always looking for a way to improve. One of those ways has been with the advent of technology in modern rugby, we have seen an explosion in Statistics, Analytics and Performance Measurement at the domestic level. Teams are embracing the fact that Statistics can help them assess their ow ...

15/03/2017
Chatham House Rule Drives Discussion at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

Chatham House Rule Drives Discussion at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

Commercial strategy and execution is essential to the development of Immersive and new technologies. The [Immersive Technology In Sports & Entertainment Summit] in London on [April 18-19] creates an environment whereby leaders from across the technology, broadcast, sports and entertainment space can speak openly and honestly to ...

05/04/2018
Intimate London Setting Enables Leaders in Tech, Broadcast & Sports to Share Commercial & Execution Strategy for Immersive Technology

Intimate London Setting Enables Leaders in Tech, Broadcast & Sports to Share Commercial & Execution Strategy for Immersive Technology

Commercial strategy and execution is essential to the development of Immersive and new technologies. The [Immersive Technology In Sports & Entertainment Summit] creates an environment whereby leaders from across the technology, broadcast, sports and entertainment space can speak [openly and honestly to facilitate cross-learning, ...

05/04/2018
Sports Innovation Network & Kan Consulting To Produce Case Study Led White Paper On Immersive Technology In Sports

Sports Innovation Network & Kan Consulting To Produce Case Study Led White Paper On Immersive Technology In Sports

The Sports Innovation Network alongside Kan Consulting are producing an end-to-end white paper on immersive technology and how it will impact the sports and entertainment industries. Driven by research with leaders across leagues, teams, broadcasters, brands and immersive tech companies this will be built upon solid business-cas ...

09/01/2018
[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

25/10/2017
Making Sense & Applying Data In Rugby

Making Sense & Applying Data In Rugby

Data has become increasingly prevalent in rugby, with new technology exploding into the game over the past few seasons. Tech innovation has provided the ability to record more data presenting incredible opportunities for statistical analysis, game strategy and player monitoring, in particular with regard to training loads and ...

15/03/2017
Maximising Athletic Ability Through Analysis

Maximising Athletic Ability Through Analysis

Previously I spoke about how numbers can lie. This article received a great response and a lot of questions about how to go about choosing the metrics and then recording them. When starting to think about your teams performance analysis, there are a number of factors to consider. What type of metrics are most beneficial to yo ...

05/06/2017